Ablebox
Brand
The brief
Ablebox are a successful family-owned large volume corrugated packaging manufacturer. They required a complete overhaul of their branding to lift them into the next business tier, and make good their recent investments in the latest production technologies.
My work
I designed a new logo, which featured abstract box shapes, and a friendly modern typeface. Slate grey reflected their new business stature, with a bright yellow/lime hinting at the modern approach to their manufacturing processes. The brand look and feel extended into every part of the business, and was complimented by a comprehensive photoshoot of their staff, facilities and production processes, which I art directed onsite.
The result
Ablebox were delighted with their smart new identity, and went on to pursue higher-end contract opportunities, successfully securing a number of major household name clients.