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Ablebox

Brand

Brand

The brief

The brief

Ablebox are a successful family-owned large volume corrugated packaging manufacturer. They required a complete overhaul of their branding to lift them into the next business tier, and make good their recent investments in the latest production technologies.

My work

My work

I designed a new logo, which featured abstract box shapes, and a friendly modern typeface. Slate grey reflected their new business stature, with a bright yellow/lime hinting at the modern approach to their manufacturing processes. The brand look and feel extended into every part of the business, and was complimented by a comprehensive photoshoot of their staff, facilities and production processes, which I art directed onsite.

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The result

The result

Ablebox were delighted with their smart new identity, and went on to pursue higher-end contract opportunities, successfully securing a number of major household name clients.

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