Branding + Packaging
Swisscom AG, a major European telecommunications provider were entering the home automation & monitoring sector. They had created 'Quing', a new IoT product which they wanted to develop as a standalone brand.
Quing was aimed at complimenting a busy lifestyle and be a stylish addition to the home. I designed a simple, minimal logo with just a nod to technology – the power-button 'Q'. Rather than source a font, I drew the letter shapes myself to give a very clean and balanced look. The 'lightwave' was created (with help) in AfterEffects to (softly) represent Quing's technology flowing throughout the home. I also storyboarded, created assets and art-directed a short product-demonstration animation. The client requested no voiceover or text as it was for a Pan-European audience. They also wanted to use it for both Quing and Swisscom brands, which is why it has a slightly different feel.
Quing launched across Switzerland, France and Italy, with further additions to the product planned. I also later designed the packaging for the Swisscom branded version of 'Quing Home'.