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Fathom

Brand, Illustration

Branding + Illustration

The brief

The brief

Fathom are a full-service creative agency with a strong branding background. Their previous identity had served them well for many years, but it was time for an update to reflect a more modern direction.

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My work

My work

I created a lively graphic style to reflect Fathom's informal nature, and to contrast with the fashionable full-screen photography of other agencies. An illustrative submarine logo with custom-cut type was complimented by a cast of underwater characters, all playing upon the company name. As well as a completely new website, I designed all print and signage items, and directed a new copy tone-of-voice. The result, a playful and cohesive brand identity. Marketing communications were enhanced by using the illustrated fish as 'brand ambassadors' who offered their own witty and topical observations.

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The result

The result

The new identity was launched to great response, from clients as well as other agencies, and proved to be a great platform from which to build customer engagement and promotional campaigns.

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